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True K-Beauty

More Than Just Skincare

True K-Beauty brings the best of Korean skincare and makeup to your doorstep, combining innovative formulas with time-honored beauty rituals. We believe in celebrating natural radiance and providing high-quality, vegan-friendly products that help you achieve healthy, glowing skin effortlessly.

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  • Authentic Korean Beauty Products

    Experience the magic of authentic Korean beauty with our curated collection of skincare and makeup. From nourishing serums to dewy lip tints, discover high-quality, innovative products that bring out your natural glow.

  • Enjoy Free Korean Beauty Samples!

    Experience the best of K-beauty with every order. Get free samples of top products, exclusively at True K-Beauty Store!

  • Enjoy Free Shipping on Orders Over $45!

    Shop your favorite K-beauty products and get them delivered straight to your door with free shipping on all orders over $45. Treat yourself to glowing skin without any extra cost!

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Must-Have K-Beauty Essentials

Discover our top-rated products loved by beauty enthusiasts around the world.

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Explore Top Korean Beauty Brands

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  • Round Lab

    Round Lab, emphasizes pure, gentle ingredients inspired by Korea’s natural environments, creating effective products for a well-hydrated, glowing complexion.

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  • Beauty of Joseon

    Inspired by traditional Korean beauty secrets, Beauty of Joseon blends natural herbal ingredients with modern formulas for timeless, elegant skin care.

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  • rom&nd

    rom&nd is the go-to for trendy, vibrant makeup that enhances natural beauty, offering everything from dewy lip tints to long-lasting cushion foundations.

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  • Fwee

    Fwee focuses on clean, natural skincare that’s gentle yet effective, offering products free of harsh chemicals for radiant, healthy skin.

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  • Skin1004

    Skin1004 is known for its use of Centella Asiatica from Madagascar, delivering soothing, healing skincare that calms and revitalizes sensitive skin.

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  • Anua

    Anua brings simplicity to skincare with minimalist formulations, using plant-based ingredients to balance, hydrate, and refresh all skin types.

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New Arrivals

New Arrivals

New Arrivals

GOODAL - Green Tangerine Vitamin C Serum (40ml)

GOODAL - Green Tangerine Vitamin C Serum (40ml)

GOODAL - Green Tangerine Vitamin C Serum (40ml)

$35.00 USD
$35.00 USD
Jumiso - All Day Vitamin Pure C 5.5 Glow Serum (30ml)

Jumiso - All Day Vitamin Pure C 5.5 Glow Serum (30ml)

Jumiso - All Day Vitamin Pure C 5.5 Glow Serum (30ml)

$24.00 USD
$24.00 USD

Collections

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Makeup collection

Discover our curated K-beauty makeup collection, featuring the best Korean makeup products for a flawless, radiant look. From velvety lip tints and dewy cushion foundations to long-lasting eyeliners and blushes, our collection offers everything you need to create your perfect makeup routine. Embrace the latest trends with lightweight, hydrating formulas that enhance your natural beauty. Shop now and elevate your makeup game with the top picks from Korea's beauty experts!

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Seen on

  • True K-Beauty Store Featured in Lotus Magazine

    We’re excited to announce that True K-Beauty Store has been proudly featured in the latest issue of Lotus Magazine, sharing expert skincare tips and showcasing some of our must-have K-beauty products to help you achieve a flawless, radiant glow this summer!

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  • Cozy Season Essentials

    As the weather cools down and the crisp air of fall settles in, it’s time to give your skincare routine a seasonal refresh! We are excited to share that True K-Beauty Store was recently featured in Lotus Magazine, highlighting our top products and expert tips to help you stay moisturized, protected, and glowing throughout the cozy season.

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  • As Seen on Fox 5 San Diego: Celebrating AAPI-Owned Businesses

    Proud to be featured on Fox 5 San Diego, highlighting the best AAPI-owned businesses. At True K-Beauty Store, we’re dedicated to bringing you high-quality Korean beauty products and sharing the magic of K-beauty with everyone. Discover our story and shop our collection today!

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Join Our Exclusive Reward Program!

Earn points with every purchase, enjoy special member discounts, and access exclusive promotions. Redeem points for amazing rewards and get early access to new arrivals. Sign up today and start earning rewards!

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